About Us | Minesotta's Premier Boys & Girls Lacrosse Training

About Arete

The idea for Arete Sport was born in 2016

OUR STORY

Founder,Cory Childs, noticed an opportunity to collaborate with lacrosse programs and companies in the youth sport industry. Arete began offering services for youth associations through small-group training and youth evaluation processes. Over the last four years, it has grown into a national network that focuses on problem solving and creating great experiences for lacrosse families & organizations.

Arete Sport is located at Viking Lakes in Eagan, MN

OUR HOME

Viking Lakes is a 200-acre, mixed-use master development, with a mission formed around a healthy, active lifestyle, and home to the Minnesota Vikings, Twin Cities Orthopedics, TCO Stadium and the Omni Viking Lakes Hotel.

OUR WORK

Ideation: Generation. Evaluation. Development.

The Problem

The Solution

The Problem

Small market & non-traditional area players lacked exposure to the top events and college programs in the country.

The Solution

Player Perspective:
Non-traditional & small market national program that provides exposure for players who want to compete at the highest level without leaving their local club program, or don’t have an affiliation to a club program.
Club Perspective:
Partner with small clubs that need a connection to high level events. These clubs usually have 4-5 players capable of competing at the best events, but not a full team. This allows their top players to stay loyal while also having access to national level competition and recruiting exposure.
Partner Perspective:
Arete pitches “Team UNRL” to UNRL as an opportunity to provide more exposure to their apparel and team sales division.
In under two years, Team UNRL becomes house-hold name in the lacrosse industry and one of the most recognizable programs in the country.

The Problem

Players in Minnesota lacked opportunities to get quality film in the state of Minnesota against strong competition.

The Solution

Arete announced the Arete Lacrosse League, which hires a professional film agency and invites the top players and teams in the state to compete.
The league has become a staple for the top players to compete against strong competition while also receiving high quality film for highlight reels.

The Problem

Non-traditional & small market players struggle to get into the top showcases in the country.

The Solution

Player Perspective:
An event built for advanced players that don’t have the resources, connections, or ability to travel back east or west for top events.
Club Director Perspective:
Provide an outlet for their top players to perform at a quality event that takes place on one field. Club partners can voice suggestions and feedback to improve experience.
Partner Perspective:
The brand UNRL continues to get exposure for their apparel products and highlight new options for lacrosse players.
College Coach Perspective:
An event that has many players that have not been widely evaluated at the top events on the east coast.
The UNRL Showcase quickly became one of the top events in the country to attend for players and college coaches.